Affiliate Marketing

The Importance of Tracking Your CPA Offers, Clicks, and Leads

If you are serious about making money from CPA Offers then you need to track the Clicks and Leads. If you are not prepared to do this you will lose money and your campaigns will simply not succeed. With tracking you will be able to monitor which of your CPA Campaigns are working and which are not and then simply tweak them accordingly.

I have been involved in internet marketing for the last 10 years and can honestly say that if you do not track your marketing campaigns properly you will lose a lot of time and money. I currently run some very successful CPA marketing campaigns ranging from small to very large and some of which earn me in excess of $20,000 a month.

You must track everything such as:

* Traffic Source

* Ad Groups

* Keywords

* Ad Variations (CTR and Conversions)

* Type of Ad ( Text vs Image)

* CPA Offers

* Landing Pages

If you are promoting a CPA offer with PPC (like I mostly do) then the most important thing you need to be tracking are the Keywords that you are using in your Campaigns.

All major Pay Per Click search engines support Conversion Tracking down to keyword level. You can create this Conversion Tracking code from your PPC Campaigns and then simply notify your Affiliate Manager at the chosen CPA Network and they should be able to place your code on the success page of the CPA meaning once a Survey is completed the conversion is displayed in your PPC panel.

Almost all CPA Networks allow you to create “Sub ID’s” to your Affiliate URLs for every unique URL. All the major search engines will allow you to pass the keyword using dynamic keyword insertion.

For example for Google and MSN, all you have to do is append {keyword} to your Affiliate URL and you will be able to track all your clicks by keyword.


For Yahoo, you have to turn on a feature in your account for tracking and Yahoo will automatically pass the keyword to the CPA Network. You can pass a keyword in Yahoo using the token “OVKEY”.

You can easily pass this Token using the following PHP Script: @$_GET[‘OVKEY’];?

You can check your CPA Affiliate Account and see what keywords have converted in the “subid” reports area.

I can’t emphasize enough the importance of Tracking. It allows you to quickly identify which keywords are triggering the leads and then you can simply concentrate on those keywords in your Campaigns.

Source by Nick Preston

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