If you are advertising your product online, you will need an ad that will grab the attention of potential customers and convince them to buy.
You could hire the services of an expensive advertising copywriter, or you could do the job yourself. It might not be as hard as you think. Here are some tips for writing killer ad copy:
1. Your headline should not read like an ad. So, don’t say anything about your offer in the ad. Remember, you’re trying to get your prospect to read the ad copy so they can get to the offer. Be patient.
2. Try to find the ‘hidden’ benefit in your product and use that as your headline. For example, if you are selling an e-booklet to help someone save 20% on their grocery bills, you could write your headline as ‘Discover how to give yourself a 20% raise, without increasing your salary’. Most people associate a raise with some type of salary increase not with cost reductions. But, in reality, it’s the same idea with a new slant.
3. Believe it or not, an ad headline that is framed in quotes actually boosts reader response by 28% – this from master copywriter Ted Nicholas. Apparently, adding quotes gives the headline more credibility even though they really have nothing to do with the headline! Amazing but true.
4. Try to use the active, or imperative, voice when writing. This technique uses verbs to direct or command. Examples include:
* Land a Better Job
* Erase Your Bad Debt
* Stop Germs Dead in Their Tracks
Writing your ad copy and headlines won’t be easy but it shouldn’t be too hard either. The following are additional tips to keep in mind while you’re writing:
1. You, like most people who have an expertise, speak the ‘language’ of your specialty. Your writing may be littered with these buzzwords because you don’t realize the difference. But your prospects will. These are hard to catch because you’re assuming people understand what you’re talking about. You have to stay focused and keep the jargon out.
2. Avoid cliches. They make your writing look amateurish, turning off most prospects.
3. Concentrate on communicating with your prospects. Imagine the feelings your prospect gets as he reads through your copy. Don’t jumble words together in the hopes that your customer will somehow just ‘get it’.
Act like a tour guide with a flashlight. It’s your job to show the safest, most well lit path to get from one point to another. In that respect, your prospect has to learn how to trust you and like you. If you’ve accomplished both, you’ll make the sale every time.