Social Media Marketing
In the past much of the efforts were taken by companies and website owners to promote their products or services single handedly on their own as the first party but in recent times this trick kind of got old and boring, people lost trust over fancy and snazzy advertising campaigns and started relying on other people to share opinions over a product before they stepped up to purchase it themselves. This is true for the most part and has very much changed the way companies and individuals approach marketing.
The use of Social Media has formed a system of instantly sharing and communicating information with family and friends in your circle. Websites like Facebook and Twitter are often called up when discussing social media.
Social Media Marketing is a content centered internet marketing approach where efforts are made to make the content seem more interesting to the user and not just advertise the product itself. In essence, all this hard work is done to tempt the user to share the information among more friends, by doing this a higher degree of trust can be established on the product itself. Rather than you buying something by watching a TV advertisement, you would prefer if a friend has already used it and given you favorable feedback. The same scenario can be put to place with an online item or even a source of information. The information seems more reliable and handy if you see it coming out of a friends “tweet” or “wall”.
Web 2.0 has made it easy for people to share everything on popular social media websites such as Twitter and Facebook. This helps to promote rapid growth and has offered many companies a brand new platform to increase demand.
Speaking in context of webmasters and bloggers, social media marketing is used to promote and distribute new blog posts or inform existing visitors of latest happenings around them, many people enjoy these and is an easy way to stay up to date.
Twitter is one of the biggest and strongest social media marketing tools yet. It gained popularity with its simplicity and ease of use. Establishing a solid followers base is the key, but they don’t roll in easy. Catching your audience’s interest and holding on to it is very difficult. By posting quality and unique content you will be on your way. Here are some further tips:
- Tweet often. At least twice a day.
- Don’t stress around the importance of your own website but rather be information no matter where the information is coming from, SHARE and do not PROMOTE.
- Build a name for yourself by helping people out and responding to people.
- Don’t spam with links and make yourself seem useful.
Facebook is a step up from Twitter; it offers a lot more exposure to websites and companies. Unlike Twitter, Facebook has dedicated fan pages which companies and website owners can setup and invite people to join. These fan pages allow for small to large scale communities to be formed. People can make wall posts and write comments etc and the social media experience starts to grow.
Further, Facebook offers an affordable advertising package which is used to promote Facebook fan pages and gain more fans.
The newer trend on Facebook is not to advertise the product or website directly but rather use the name to promote healthy conversations and build smaller communities.
- Post frequently about latest happenings on your Niche. Respond to people and make them feel welcomed.
- Make use of Videos and Images.
- Do NOT SPAM with things that people already know or do not want to know but instead focus on giving something new and interesting.
- Form and take part in discussions.